European symphony orchestras have had success for 4 centuries connecting directly with audiences through music, immediately reaching hearts and minds by performing classical music. In recent decades that connection has weakened as fewer people are inclined to come to concert halls. The European Orchestra LABoratory aims to enlarge the role of orchestras at the centre of society by taking an inspirational music closer to the people, enhancing quality of life. Starting from a shared vision on new ways of audience development and new business models the orchestras of EO LAB II (supported by scientific research) will develop and test new concepts and exchange knowledge, experience and results across the European orchestra sector. EO LAB II evolves from EO LAB I where 4 orchestras focused on new formats to reach non-traditional concert goers.